4Site produced a series of entertaining animations to help the Waterways Council publicize the critical benefits its members provide, and to get Congress to fix dams on the Mississippi that are collapsing. (Did you know that barges are the most fuel efficient way to transport cargo?!) Three different explainer cartoons were created, each with a unique message targeted at a specific audience. The videos were optimized for the various channels they were distributed on. For Facebook, we embedded captions in the video. We then launched an advertising campaign, testing different messages and targeting strategies to figure out the most effective way to reach our client’s desired audience. When we ran the numbers, the animations out-performed traditional videos by a factor of 2x. Maybe you’ve seen these in one of your social media feeds?