Frank Gomez the Principle and Founder of Ginkgo Street Labs and creater of CiviCRM's Volunteer Extension joins us this week. Frank explores organizational use cases for CiviCRM and why it might be the most flexible tool for gaining intelligence to feed into your Marketing Plan. And how to tell if Civi is right tool for integrating with or replacing your Drupal, Wordpress, or Joomla Website.
CiviCRM is a web-based, open source, internationalized suite of computer software for constituency relationship management, that falls under the broad rubric of customer relationship management. It is specifically designed for the needs of non-profit, non-governmental, and advocacy groups, and serves as an association management system. CiviCRM is designed to manage information about an organization's donors, members, event registrants, subscribers, grant application seekers and funders, and case contacts. Volunteers, activists, voters as well as more general sorts of business contacts such as employees, clients, or vendors can be managed using CiviCRM.