Cook Ross

Created for a corporate diversity consulting firm, this video is used to educate employees about issue of unconscious bias in the workplace.  For years it has been clear that people make decisions every day that impact some groups more negatively than others: decisions about hiring, about purchasing, about promotions, about job assignments. More and more we are discovering that most of these decisions are not made by bad people with bad attitudes, but rather by well-intended people who have no idea about the unconscious process that they use to make decisions about people who are different from them. This video provides is used to provide a roadmap for creating a new set of distinctions through which we can view the challenge and the opportunity that diversity presents to us in the 21st century.