Home Run Baseball Camp

Featured in each section of 4Site’s portfolio, Home Run Baseball Camp is an outreach camp aimed at keeping youth physically active. 4Site worked together with the client to create a brand that was clean and modern. Planning played a critical role here, as 4Site met closely with John McCarthy, the camp’s founder, to create a clear picture of the brand’s audience. The design team intentionally avoided cliché youth-centric design choices and focused on a strategy that engaged the adults in the family. Although the camp itself focuses on youth athletic engagement, the organization’s marketing and outreach efforts target parents to encourage them to enroll their children in the camp.