I have seven years of professional visual media experience, providing cutting edge visuals with NBC4 News, Fox, American University, The American Institutes of Research, Hillman & Carr, among others. I devleoped and taught branding, marketing for media, and design theory courses at a Boston University branch in Georgetown for four years and special effects at American University for two years before joining forces with 4Site Interactive Studios, Inc.
In any kind of marketing, whether your are using broadcast, direct mail, or social media, one of the most important parts of a campaign is a clear and compelling “call to action” (or CTA). It’s a directive for your audience to follow in order to take action immediately.
When it comes to short form storytelling (like a blog post or animated video), there is a pretty standard path to follow. Start with a hook, follow it up with supporting information, and end with a call to action.
You’re an entrepreneur or a small organization and you know you need online and social media marketing, but you don’t have the time to learn a new trade or the resources to invest in a professional digital marketing agency.
Know Your Medium
Viral videos are largely shared via personal computers, phones, tablets, and other fairly small devices over youtube or vimeo (when was the last time you saw #LikeAGirl or Will It Blend? at the theater?).