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Faces of 4Site - Riche Zamor, Director of Strategy

Riche holding a cup of Starbucks coffee

In this series, we will be featuring the different staff members of 4Site Studios. We asked each member of the team to answer a few questions about themselves to give you a sense of who they are. This week, we interviewed Riche Zamor, our Director of Strategy.

1)  In 250 characters or less, tell us your life story.

A child of the New England, descendant of the Haitian immigrants, settles in the Mid-Atlantic destined to create great content for causes and brands unknown. With his back to the wind, he travels forward with his face looking squarely toward the Sun.

2) When/why/how did you get involved professional with digital technology and design?

I was a little bit of a geek dating back to my my childhood. I remember hanging out with my friend and his older brother in 5th grade as he hacked into the high school computer system. I learned HTML and CSS in 9th grade, and was fascinated by the internet ever since.  I actually started as a Computer Science major in undergrad.

While working as a community organizer for a small nonprofit called Madison Park Development Corporation in 2005, we launched a large civic engagement campaign. We managed a voter file in an Access database I built, and it was a nightmare. I felt there was a better way to use digital technology for social change, so I applied to and attended the very first New Organizing Institute training. And, it was all downhill from there.

3) What expression or quote would best describe your personality?

"I’ve done away with feeling aloof and trying to seem suave and bulletproof. I’ve resigned myself to being slightly awkward and goofballish." -- John Mayer

4) What is your favorite piece of digital technology and why?

I would have to say my smart phone. Cliche, but I have been fascinated with mobile technology since I purchased the AT&T OGO in 2004. I have been using smart mobile devices for things like organizing parties via SMS, programming, and writing strategy memos ever since.

5) What is one topic you know way too much about?

Dating. And, professional wrestling.