We’ve developed a Marketing Tools framework that lets you easily and quickly build unique emails by pulling from a robust library of custom branded blocks. The result is a polished, highly flexible email toolkit, with the option to expand your library with additional blocks down the road.
The core feature of Marketing Tools is its modular, block structure. We’ve built hundreds of blocks for EN’s Marketing Tools and we’ve come up with a set that meets 99% of your needs. Every block exposes its options in the Engaging Networks editor.
The framework is built on MJML, an email development standard that handles cross-client rendering and responsive behavior (they even work in Outlook!). Blocks are optimized for dark mode, including automatic logo inversion when a dark mode logo is supplied. Nobody on your team needs a developer to ensure that two-column layouts stack cleanly on phones, buttons take your color, border, text, and destination, and images swap without touching code.
We start you off with a reference email built from the full block set. This reference file handles the outer structure and global styling: background color, body and heading text colors, link color, and font selection from the set of typefaces that render consistently across email clients.
This becomes your starting point. You can build more of them for formats you send regularly by mixing and configuring the blocks to your heart’s desire, creating custom layouts directly in the Marketing Tools editor. There’s no need to tinker with any HTML or CSS to manage the color, font, padding and more. Any team member can duplicate a reference email, delete unneeded blocks, add content, and then send.
After we deliver your new email design system, we provide you with documentation of every block and its options, plus a recorded training session for training staff in the future.
