For this episode, we invited Bill Strum, an #SEO expert who shares his budget tips and tricks and what most #non-profits are doing wrong online. Bill consults with organizations to drive engagement on their websites utilizing a variety of SEO/SEM strategies. He has had a long and storied career in technology. In an earlier life he was VP of Advanced Products and Tools for America Online, responsible for strategic alliances within the Internet. Prior to that, he was the founder and President of Media Cybernetics, a company that pioneered desktop image processing and the popular “Halo” imaging tools. He received an Emmy Award in 1980, for “Broadcast Engineering”, for pioneering closed-captioning technology. #4CastPodcast
For our inaugural episode of the 4Cast, we invited Digital Campaign Manager at Netcentric Campaigns, Zach Brooks (@brooksza) to stop by and discuss his experience launching and running a successful podcast.