Catching Gifts Before They’re Lost
Our Work
The National Wildlife Federation wanted a way to capture gifts from supporters who start giving, get distracted, and leave before submitting an Engaging Networks form. We built a cart abandonment microservice that sends a personalized recovery email immediately after a form is abandoned. The message is delivered through EN, so NWF can see every abandoned and recovered gift. A similar feature for another client was successful in recovering 19% of abandoned gifts.
Before this, we had no idea how many gifts we were losing to distraction, or which ones we were getting back. Now we can see it happen in real time. It's given our team visibility we simply didn't have before.
Stephanie Waggy
Sr. Manager of Online Systems
National Wildlife Federation
