Catching Gifts Before They’re Lost

The National Wildlife Federation wanted a way to capture gifts from supporters who start giving, get distracted, and leave before completing an Engaging Networks form. We built a cart abandonment microservice that follows up with a personalized recovery email shortly after a form is abandoned. Because the email goes out through Engaging Networks’ own email service, it gets reliable inbox delivery, and NWF can see every abandoned and recovered gift, so the team knows what the tool brings back. The approach is proven: similar tool we built for PETA converts 19% of the supporters it re-engages, nearly four times the 5% PETA expected when it launched.