Digital Wallet Integration

Our Work

WWF now has the ability to hide most of the personal information fields for donors paying with digital wallets, significantly lowering the barrier for supporters to give. We customized their donation pages to display the payment type selection at the top of the form. When a donor selects Apple Pay or Google Pay, the form automatically hides redundant fields. The fields re-appear when a different payment option is selected. WWF is currently running A/B tests to determine the optimal form setup.

Check it out (if you've enabled a digital wallet in your browser :)

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