Increased Gifts Using Multi-Step Donation Lightbox
Our Work
When Rainforest Action Network wanted to test a better donation experience, they used our free 4Site Promotions Plugin—a flexible WordPress plugin that makes running branded campaigns a whole lot easier (and faster). We helped them launch a multi-step lightbox that worked seamlessly across devices, supported multiple digital wallets, and fed directly into their Engaging Networks donation forms. Then they tested it. The results? The multi-step lightbox drove a 60% increase in average gift size compared to their standard donation form.
The 4Site Promotions Plugin made is easy for any team member to set up and manage without technical expertise.
Angela Stoutenberg
Associate Director of Digital Engagement
Rainforest Action Network
