Animated Toggle for Monthly Giving

PETA wanted a way to boost overall giving and entice more people to become monthly sustainers without disrupting the structure or language of their donation page. We focused on the ask string section, designing an engaging new animation for the monthly toggle button—one that felt modern, emotionally resonant, and completely on-brand. Our design team started in Figma to nail down the static concept, then brought the idea to life with a custom animation: a playful cluster of bunnies that hop into view when monthly giving is selected. No extra clicks, no extra fuss—with a little bounce built in.