4Site created a cookie that persists in the user’s browser as they surf across the multiple websites owned by our client, even though cookies are usually only valid for a single domain or subdomain. As part of our retainer work for the People for the Ethical Treatment of Animals, we came up with a novel solution that works across the many different web properties they host. Our solution pre-populates PETA’s CRM forms with user information stored in the cookie, regardless of what site they are on, increasing successful form submissions.
4Site's intricate knowledge of our sites and of Engaging Networks resulted in a really efficient way for us to improve the performance of all the many donation and activism forms across our web properties.
Director of Response Fundraising